SEO Reports: Overview

Website Hosting: Using our SmarterStats Services

Improving a website's search engine visibility and competing with other websites for a top position isn't easy, but SmarterStats users can use the SEO tools to evaluate their site's search engine performance and compare their ranking against their competitors. To access the SEO tools, click the SEO icon.

SEO Overview Report

The SEO overview provides general details about your SEO statistics, including the date they were last processed, the search engines being evaluated and the number of keywords and competitors in each campaign.

SEO Campaigns

A SEO campaign is a set of related keywords and websites that can be monitored to aid SEO efforts. For example, a beverage company that sells fruit juice, soda, and coffee may set up a different collection for each product it sells. This way the beverage company can monitor keywords related to each product and evaluate the performance of its website against each product's competitors. Note: Although SmarterStats Professional and SmarterStats Enterprise do not have limitations on the number of campaigns, your system administrator may set limits on the number of campaigns that can be created.

Each campaign will have the following report items available:

  • Campaign Details - Displays general information about the SEO campaign, including the site URL, keywords and competitors.
  • PageRank - Displays the PageRank of your website and your competitors' website
  • PageRank Trend - Displays the PageRank of your site and a competing site during the selected date range.
  • Position - Displays the highest ranking page of your website and your competitors' websites for each keyword in the selected search engine. SEO analysts can use this report to compare their website's position for a specific keyword to that of a competitor's. Note: To see these metrics for a different search engine, choose the desired search engine from the report options header.
  • Position by Search Engine - Displays the highest ranking page of the selected website for each keyword in the top search engines. SEO analysts can use this report to quickly evaluate a site's position in each search engine for all keywords tracked in the campaign. Note: To see these metrics for a competing website, choose the desired site from the report options header.
  • Position by Keyword - Displays the highest ranking page of the selected website for each keyword in the top search engines. SEO analysts can use this report to evaluate the position of a specific keyword across all search engines. Note: To see these metrics for a competing website, choose the desired site from the report options header.
  • Position Trend - Displays the position of your site and a competing site for each keyword in the collection in the selected search engine during the selected date range. Note: To see these metrics for a different search engine and/or competing website, choose the desired search engine and/or site from the report options header.
  • Visibility - Displays the link popularity and search engine saturation of your website and your competitors' websites in each search engine. In general, SEO analysts should aim to have high numbers for popularity and saturation.
  • Visibility by Competitor - Displays the link popularity and search engine saturation of your website and your competitors' websites by search engine.In general, SEO analysts should aim to have high numbers for popularity and saturation.
  • Visibility Trend - Displays the link popularity and search engine saturation of your website and a competing website in each search engine. In general, SEO analysts should aim to have high numbers for popularity and saturation. Note: To see these metrics for a different competing website, choose the desired site from the report options pane.

Note: Although users can access and view each report item, only site administrators can create or edit SEO campaigns. In addition, any of these report items can be added to a custom report.

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